Susan Arcidiacono was named IEHP Chief Marketing Officer in August 2008.  With over ten years of executive marketing experience, Ms. Arcidiacono oversees marketing and media planning, marketing analytics, community outreach and Medicare sales. 

Prior to joining IEHP, Ms. Arcidiacono held executive marketing positions with several major organizations, including America Online and CIGNA.  Most recently she served as Marketing Director for Health Net, one of the nation’s largest public managed health care organizations. 

Firmly committed to expanding access to healthcare in California, Ms. Arcidiacono has successfully established Medi-Cal, Healthy Families and Healthy Kids products in six counties.  She has also been instrumental in creating innovative Provider strategies that have helped increase enrollment growth and market share of State Health programs. 

In addition to her experience in the healthcare industry, Ms. Arcidiacono is a major proponent of early childhood education.  She is a published author of several children’s books – geared to help preschool-age children build age-appropriate skills while encouraging literacy.   

Ms. Arcidiacono holds a Master of Business Administration degree from the University of Phoenix.  She received her Bachelor of Arts degree in Communications from California State University - Los Angeles; and she is a graduate of the Management Development Executive Program at the University of Southern California. 

Ms. Arcidiacono is an active member of numerous organizations including the American Marketing Association, Health Care Executives of Southern California, the Healthcare Public Relations & Marketing Association (HPRMA) and Women in Health Administration.